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3 Elements to Negotiating Better Deals
3 Elements to Negotiating Better Deals by Andrew Cooke, Growth & Profit Solutions How you can use scope, budget and timescales to get to the customer’s needs, and to create better deals more...
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Deciding How to Decide
Deciding How to Decide What you need to do before you start the decision-making process by Andrew Cooke, Growth & Profit Solutions We make decisions every day; small ones, big ones, unusual ones,...
View ArticleFeeling is a Form of Thinking
Emotions can make you a better negotiator… Normally when you think of making decisions, negotiating or dealing with others you do so on the assumption that you are a rational person, and that the...
View ArticleBring Your Customers on the Journey with You
How to make it easy for prospects and customers to buy….. A customer journey map is a very simple idea: a diagram that illustrates the steps your customer(s) go through in engaging with your company,...
View ArticleThe Paradox of Choice
Giving greater choice does not mean more will be chosen! Most people believe that having a choice is good. The belief here is that choice gives us freedom, so if we have more choices we have more...
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